2020 was a year like no other, drastically affecting the real estate market in countless ways. As we head into 2021, the real estate industry continues to show resilience, with the leading companies showcasing their adeptness in adapting to changed economic conditions.
As we move into 2021, there are multiple real estate companies that are worth watching. The following are the top ones to keep an eye on.
1. Redfin Corporation: Redfin is one of the largest online real estate brokerages, providing a platform for buyers and sellers to connect through an intuitive and easy-to-use interface. Their focus on technology, data, and providing a transparent and straightforward experience for buyers and sellers has put them in a position to have continued growth in 2021.
2. Zillow Group: Zillow is the biggest online real estate marketplace in the US, with a comprehensive database of almost every home in the country. They offer homebuyers and sellers several features, including valuation estimates, virtual tours, digital marketing, and more. They are the leaders in the emerging trend of iBuying, where they use algorithms to make cash offers for homes.
3. Compass: Compass is the next-generation real estate brokerage that aims to simplify and modernize the home buying and selling process. Compass is focused on providing top-notch services through technology, with their agents using a proprietary suite of tools, including data and insights.
4. RE/MAX Holdings: RE/MAX is the leading real estate company around the world, which has an extensive network of both brokerage and franchise offices. Their global network and well-regarded brand give them considerable appeal to everyone involved in the real estate industry.
5. Keller Williams: Keller Williams is the biggest franchise-based real estate company in the US, with a vast network of agents who stand ready to assist clients in their real estate needs. As the industry moves toward more virtual and remote-based transactions, Keller Williams stands positioned to take advantage of this trend through their emphasis on technology and innovation.
The above real estate companies are at the forefront of the industry’s trends and do excellent work in both serving their clients and innovating in the sector. Watching these companies throughout this year will provide insight into how the real estate industry will continue to evolve and change in 2021.